Selling to Tough Customers

Just as a skilled Surgeon follows a precise pattern when they operate, a successful Salesperson follows an established and proven plan when they sell. They don’t waste valuable time with “non-buyers”, yet they never offend prospects! They seem to always know exactly what the customer wants and when to ask for the order! When the customer hesitates, they always seem to know exactly how to put the customer’s mind at ease and persuade the customer to buy from them.

Many companies send their sales force out to call on customers armed with only product knowledge and a strong belief in the product. After a dozen rejections, the sales professional’s strong belief turns into a hesitant representation. All the bonus plans in the world won’t help you succeed if you’re running blind and meeting constant opposition.    

Tim shows how to ask the right questions and how to listen for buying signals. Explore the advantages of practicing the lost art of product feature and benefit presentation. Salespeople just like you successfully sell to tough customers every day! Whether you are new to the world of sales or a seasoned professional, you’ll benefit from this quick and powerful presentation.

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